In four to twelve months from now Canadians will have three new cell phone carriers to choose from. Wind Communications (aka Globalive), DAVE wireless, and Public Mobile will enter the market hoping to pull subscribers away from Bell, Rogers, Telus and a few regional carriers. The startup carriers are promising better value by dumping fees charged by the traditional carriers. Network coverage will be leave a lot to be desired at first but as the new networks build out coverage will improve. But one of the most important things that people take into consideration when choosing a cell carrier is the selection of phones a carrier offers. Having many cool phones will be one of the most important things that the companies entering Canada's cellular industry will need to attract subscribers. Since all the new cell carriers all intend to use GSM as the technology that all the new carriers will build their networks on speculating on which phones will be offered is somewhat easier.
Blackberries: In Canada it's the Blackberry that is the king of the smart phones, even Virgin Mobile offers Blackberries to prepaid customers. It wouldn't be unreasonable to expect versions of the Bold and the Curve for the new carriers at launch. Any new GSM Blackberry models in a year from now will practically be guaranteed to provided by one of the new carriers.
Google Android: With a dozen different handset manufacturers getting ready to launch Android based smartphones it would be a pretty safe bet that the new carriers will have at least one Android phone each.
Microsoft Danger Sidekick: The consistently popular smartphone jr. with tweens and teens that has never been able to crack the Canadian market will finally have a chance to come North of the border with one of the new cell phone carriers.
Palm WebOS: While Bell Mobility is offering the Pre exclusively to their subscribers in eastern Canada, Palm is promising a GSM based smartphone which will probably will launch with one of the new cell providers first, if Rogers doesn't nab it first.
Nokia: The world leading maker of cellular handsets that almost went extinct in North America several years will probably use the launches of the new cell phone carriers to get a foothold back into the Canadian market. Expect the offerings for basic cell phones to contain at least a few Nokias. Nokia's version of the smartphone running the symbian operating system, probably not likely to be seen.
Expect Samsungs, LGs and Motorolas to be represented in the phone lineups by the new carriers but can there be any surprises when the new carriers launch their phone lineups I think so.
Showing posts with label Wind. Show all posts
Showing posts with label Wind. Show all posts
Wednesday, August 12, 2009
Tuesday, August 11, 2009
Canada's New Cell Carrier Gets A Brand Identity, And It Really Blows
Globalive one of the biggest winners of last year's cell phone spectrum auction has officially unveiled the corporate identity for the new cell carrier. Wind Communications will be the name of the main stable offering from Globalive. There is still expected to be a discount offering under Globalive's Yak brand.
Globalive brings the Wind brand from Wind Telecomunicazioni, the wireless communications provider with subscribers in Italy and Greece which is owned by Globalive billionaire backer Naguib Sawiris who is set to take a 65 percent stake in the Canadian carrier which is set to start offering cell phone service towards the end of 2009.
Not failing to pounce the established cell carriers have already filed complaints with the CRTC claiming that the 65 percent stake claimed by Sawiris is a violation of Canadian ownership laws which require that 80 percent of the telecommunications provider remain under Canadian ownership. Globalive promises that two thirds of the directors of Wind will be Canadian which should meet the requirement for Canadian control as set out by the CRTC.
The CRTC will hold hearing in the last week of September and will render a decision thirty days after which will alter wireless communications in Canada.
Globalive brings the Wind brand from Wind Telecomunicazioni, the wireless communications provider with subscribers in Italy and Greece which is owned by Globalive billionaire backer Naguib Sawiris who is set to take a 65 percent stake in the Canadian carrier which is set to start offering cell phone service towards the end of 2009.
Not failing to pounce the established cell carriers have already filed complaints with the CRTC claiming that the 65 percent stake claimed by Sawiris is a violation of Canadian ownership laws which require that 80 percent of the telecommunications provider remain under Canadian ownership. Globalive promises that two thirds of the directors of Wind will be Canadian which should meet the requirement for Canadian control as set out by the CRTC.
The CRTC will hold hearing in the last week of September and will render a decision thirty days after which will alter wireless communications in Canada.
Labels:
Canada new cell provider,
Globalive,
Wind
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