Tuesday, December 16, 2008

Is Pulling Out of MacWorld Expo A Smart Thing To Do?

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The event that kicks off the year for Apple Fanboys is no more, Apple Inc. has announced that they are pulling out of the MacWorld, and along with it the yearly iconic announcement of new products dubbed the 'Stevenote' is history as well.

Undoubtedly the decision on the part of Apple executives to drop announcing new products at MacWorld comes in part to leaks of announcements. While this can be seen as a way to quash the rumour mill. In turn this will help Apple's own hardware and software developers, they will no longer be presured to rush new products through the development cycle just to be ready to demo at MacWorld.

This may mean waiting for new Apple products a little longer but may not be as buggy. For Apple this will means giving up the fanfare that products announced through the annual Stevenote. While it may be understandable to advertise to a wide audience instead of hooting and hollering fanboys but is a mass market advertisng campaign after a press release really the way to go?

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