Sunday, December 28, 2008
1. Handset makers start dumping Windows Mobile and go to Google Android
With the astounding growth of smartphones, the iPhone will remain on top, however Microsoft's Windows Mobile will fall further behind as the much Google's Android will appear on handsets made by those other than HTC on carriers other than TMobile. Rumors have already surfaced that Motorola is developing an Android based handset. It would be most probable to see the next Android based smartphone on Sprint in an attempt to regain subscribers lost to AT&T and Verizon.
For handset makers looking for something that can help them to compete with Apple's iPhone, Motorola, Samsung, and LG will probably put out Google Android and Windows Mobile will fall to wayside.
2. Canadian cell phone carriers start marketing blitz in advance of arrival of competition
Bell, Rogers and Telus will be getting new competion in the end of 2009 or 2010 and to saturate radio, television, print and online media with advertising to try to tell cell subscribers of all the reasons that they should stay with their current cell carriers. Everything from better coverage, more relabile established networks, and bundles with television and Internet service will be reasons that the big three of Canadian cell carriers will give to prevent subscribers from jumping to the startup cell carriers.
3. Yahoo! Fire Sale
In the aftermath of the Microsoft's failed bid for the dot-com pioneer, the share price has plumeted and hasn't recovered. Investors in the troubled Yahoo will look to get out. While Microsoft may pick it up at a bargain basement price it is more likely that one of the traditional media companies will buy up Yahoo looking to expand it's online presence. That may be a 1999 business model but for a print media company that's a big step forward.
4. Apathy towards Windows 7 gains momentum
In preparation for the release of Windows 7 scheduled for 2010, Microsoft's marketing machine goes into overdrive to attempt to get over the hostility that some people feel towards Windows Vista. Microsoft hoping to make a new version a hit with PC users after a previous version bombed (Windows XP after Windows ME). Even if there is nothing wrong with Windows 7, Microsoft hasn't given a compelling reason for people to move from their current operating systems to Windows Vista let alone Windows 7.
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