Microsoft's better late than never entry into the tablet market arrived a few weeks ago, for those potential buyers of the Microsoft Surface tablet have been doing more searching than buying. An online check at Walmart, Best Buy, London Drugs, Future Shop, and The Source shows that none of these big five retailers do not even carry Surface tablets. The only retail store that sells Microsoft's tablet is the Microsoft store. With only one Microsoft store in the entire country, it makes this Canadian think that the tablet market North of the 49th parallel doesn't really matter to the executives in Redmond.
For those who are not within convenient driving distance from the Microsoft Store in Toronto, the alternative for those who really want a Surface tablet is to order it online at microsoft.ca. Selling at $519 the equivalent of an entry level iPad not including shipping charges. For Microsoft, launching the Surface in a market that is dominated by the iPad and Android tablets, keeping the retail sales of Surface tablets within their own sales channels will end up hurting a product they are trying to launch into an already crowded market.