After a long battle with public apathy Microsoft's portable media player the Zune passed away quietly. Zune came to marker late in 2006 and attracted a small but very loyal fanbase. Zune offered unlimited music by subscription an FM radio and WiFi sync, features that Zune's arch nemesis iPod lacked. iPod's better music store and less restrictive DRM won people over.
Early in life Zune suffered from ugly device syndrome, looking like a brick with a screen, and brown as you know what. After a while more models in different colours came out but after the ugly device syndrome was treated, poor marketing lead consumer apathy had set in which would turn out to be terminal.
Zune was predecased by Plays For Sure and Windows media player. Left to mourn Zune's passing are Xbox 360 and Windows Phone 7.