Thursday, January 28, 2010

What To Expect When the iPad Comes To Canada

Bookmark and Share
Within a couple of months people will be getting their hands on the recently unveiled Apple iPad.  Depending on Apple's negotiations with Canada's cell carriers the 3G version could be delayed.  However just like Amazon's Kindle the delay could be short now that Rogers doesn't have a stranglehold, now that Bell and Telus are operating GSM/HSPA networks compatible with the iPad, which started offering iPhones back in November.  Since the iPad comes unlocked consumers can buy a 3G iPad and choose their own carrier. 

Once cellular Internet access plans are in place deals with Canada's print media will need to be made in order to provide access to Canada's newspapers and magazines on the iPad.  Since those who own much of Canada's print media are also own 'local' TV stations that are crying out for corporate welfare in the form of a tax to be placed on cable and satellite TV bills, are probably are going to look for some way to charge for content through some kind of similar tax on the wireless Internet service charged by cellular carriers. 

For newspapers operators, putting their content on a device like the iPad doesn't address the loss of revenue issue caused by mass diversion of eyeballs from one of the bread and butter sources of advertising that newspapers depend on for revenue, the classified ads.  Free classified ad websites like craigslist, others have allowed people to sell and buy their stuff for free.  The only thing the iPad changes is that people will be reading something other than newsprint which costs more to buy, print on, and transport than the Internet bandwidth to provide a newspaper on the iPad.

For TV networks the iPad is a mixed blessing at best.  While the iPad gives viewers access to original programming produced by CTV, CBC and Global, the iPad will also give Canadians easier access to the forbidden fruits, the shows produced by premium networks such as HBO, Showtime, TNT, USA Network and FX.  The iPad is hyped by the speculators as well as Steve Jobs to revolutionize other kinds of media in the same way the iPod revolutionized the music industry, In Canada that couldn't be more right.

No comments:

Blog Archive