Konrad von Finckenstein, chairman of the The Canadian Radio-Television and Telecommunications Commission stated to a television industry conference that their industry isn't taking the transition to digital seriously. Television stations in Canada have to be transmitting in digital and shutting down analog transmitters by 2011 two years behind deadline their American counterparts have to meet.
Out of the hundreds of television stations operating in Canada only a couple of dozen have began transmitting digitally. While about ten percent of households receive their television exclusively with an antenna, Cable and Satellite providers still obtain signals from broadcast stations mainly over the air. The foot dragging by television stations means most people will see and hear inferior picture and sound quality compared to other channels.
While Television broadcasters are afraid of investing in digital over the air broadcasting, the competition from Digitally broadcast TV stations from south of the boarder received over the air or delivered through digital cable or satellite is something that Canadian stations will not be able to survive as long as they continue to hold on to analog broadcasting.
The lesson for Canada's broadcast industry is go digital or go out of business, It looks like we can already see which path they are choosing.
No comments:
Post a Comment