Tuesday, July 13, 2010

A Preview of Apple's Next iPods

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Apple's annual revamp of their iPod product line is still a couple of months away but speculation about the next portable media devices from Cupertino that come with white earbuds is here now.  Here's a few things that are likely to become the next iPods when they are announced in early September:

1. iPod Touch gets an A4 CPU update but no camera:  After the introduction of iPad and the iPhone 4, the iPod Touch is next to get updated to Apple's A4 processor.  Unifying all iOS devices on the A4 processor makes it easier Apple and developers. An iPod touch based on the A4 Processor would run Apps faster.  It is likely to see the enhancement in screen technology introduced with the iPhone 4 to come to the iPod touch.  The one thing that will not be coming to the iPod touch is the camera that is coveted by iPod touch owners.  Not offering a camera on the iPod touch is one way that Apple gets iPod touch owners to upgrade to iPhones, Apple just won't sacrifice that by adding a camera to the iPod Touch.

2.  iPod Nanos to get a memory upgrade and a price drop:  In order to prop up waning sales of the iPod Nano Apple will be upgrading the Nano with a 16 GB model and possibly a 32 GB model as well.  To counteract the tendency of consumers that choose between Shuffle and the Touch, expect a price drop down as low as 99 dollars.

3.  iPod Classic to get SSD or go away:  The traditional iPod classic have used regular laptop hard drives since the original 5gb first generation iPod, however the mechanical hard drive is the Achilles's Heel of the iPod Classic.  Solid state storage has come down in price enough to produce iPod Classics.  The iPod Classic sells such very low volumes Apple may just consider dumping the Classic altogether.

4. iPod Shuffle get a price drop: At the entry level Apple has to compete with every other entry level MP3 player on the market.  With plenty of 2 GB mp3 players starting as low as 19 dollars, charging 60 dollars for a 2 GB iPod shuffle isn't the way to attract buyers of a basic music player.  While the iPod shuffle has the same cool factor as every other iPod, Apple will still need to appeal to buyers of basic music players.  Apple will need to bring down the price to at least 49 dollars and should at least consider the 39 dollar price point for the 2GB Shuffle. 

Monday, July 5, 2010

How Can PC Manufacturers Compete With The iPad?

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Although Apple's iPad isn't the first attempt to create a segment of tablet computers within the computer industry, but so far it's been the most successful to date.  With over two million iPads sold in just a few months since the introduction of the iPad, manufacturers of Windows PC's haven't even come close to selling a tablet computer that can come close to what the iPad can do.  Is there anything PC manufacturers can do to get back into a game that so far they haven't even shown up to play yet?

1. Ditch Microsoft:  So far the big boys from Redmond the only operating system for a tablet computer they have ever shipped was a version of Windows XP modified to be controlled by a stylus instead of a mouse and a keyboard.  The sign that big M will be on the outside looking in is Hewlett Packard's purchase of Palm and rumours of a WebOS based tablet abound.  Google's Android is another leading choice for an operating system for a tablet computer.

2. Let Users Choose Their 3G/4G Provider:  While the iPad is great for AT&T it may not be so great for those who subscribe to AT&T's competitors.  Any competing tablet computer had some kind of capability to insert a 3G or 4G modem into some kind of special slot would be an attractive feature for those who have aversion to AT&T.

3. Break down the Price Barrier:  The iPad is a hot trendy gadget it also has a price tag to match.  Smaller price tags have kept Windows PC's sales far and beyond Apple's Macintosh computers.  PC manufacturers may be able to use price to steer people looking to buy an iPad to their products, but that won't be a guarantee of success.  There are hundreds of models of MP3 players that are priced at a fraction of comparable iPod, but it's the iPods that remain the top selling portable music player.


4.  Cash in on iPad's short comings:  There are some who are still complaining about the features that the iPad lacks.  If any potential iPad competitors come out with a 16:9 display or printing support, it will at least will appeal to the complainers. 

Apple's iPad has been successful where others have tried and failed but Apple doesn't own the tablet computer market yet.  There is still time for competitors make their mark on the industry but in order to do so they have to get it right given how huge a head start that the iPad has.

Friday, July 2, 2010

Nokia Introduces New Smartphone OS That Nobody Has Heard Of

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Worldwide leader in cheap basic cell phones, Nokia is introducing a new operating system for their higher end smartphones that doesn't replace but complements Symbian their other smartphone operating system that very few have heard of.  MeeGo is being launched by Nokia on smartphones for the North American market.  Nokia executive Anssi Vanjoki wrote on a company blog that "There is no denying, that as a challenger now, we have a fight on our hands. The first battle is to bring you products and services you will want to own and use."

In the market dominated by iPhones, Blackberries and Android, Introducing another smartphone operating system is gamble at best.  Palm originally and now HP has had an uphill climb getting WebOS a foothold in the market.  Microsoft will have at best extreme difficulty getting Windows Phone 7 accepted by cellular carriers and consumers. 

For cell phone carriers even the giants like Verizon and AT&T supporting an OS with such a small market share would take a lot of resources that would be far from worthwhile to support MeeGo.  All isn't lost for Nokia though.  Regional carriers such as Metro PCS, Cricket, MTS and Sasktel have only had Blackberries and Windows Mobile devices that consumers view the smartphones offered by these regional carriers as outdated and lame.

Executives at Nokia have reisisted Windows Mobile and Android opting to put out their own operating systems on their smartphones.  For the North American market Nokia will have to get rid of this wanting to be their own product mentality, to get their smartphones available on a mainstream national carrier, Nokia will have to get onboard with an operating system that is accepted and supported by the mainstream national carriers.  With Google's Android handset makers and cellular carriers are making customizations that make their smartphones stand out from other smartphones running Android.  An example of this is Motorola's Motoblur which incorporates social networking tools such as Facebook and Twitter, and backs up people's contacts to the cloud.  Nokia has picked the path less traveled, the path that only Nokia has traveled, to get to acceptance and success in the North American market maybe they should try the paved highway.